Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers.
It’s about supporting the development of thriving farming and worker communities that have more control over their futures and protecting the environment in which they live and work.
And it’s your opportunity to connect with the people who grow the produce that we all depend on.
Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation.
Products which carry the ‘Fairtrade’ mark usually originate from Central and South America, Africa, Asia or the Caribbean. The Fairtrade Mark was established specifically to support the most disadvantaged producers in the developing world, by using trade as a tool for sustainable development.
Fairtrade is about doing trade differently; it empowers farmers and workers to take control of their lives, businesses and communities through trade. Fairtrade also enables businesses, and through them, consumers, to understand the whole supply chain which is very carefully tracked from producer right through to the buyer.
As Martin Luther King famously said, ‘before you finish eating breakfast in the morning, you’ve depended on more than half the world’. Despite our dependence on farmers and workers for the foods, drinks and products that we love, about 795 million people are undernourished globally.
The people who grow the food we take for granted can’t always feed their own families. We can support farmers and workers to put food on the table for their families by harnessing the power of a Fairtrade lifestyle.
When people are paid a fairer price, they can have more control over their lives when times are hard, and worry less about how they will feed their families. Whether it’s the extra cash in their pockets or being able to expand their farms to grow more food to eat, Fairtrade means many farmers and workers are able to fulfil a basic human need – to put enough food on the table for the people they care about, all year round.